How to automate repetitive emails without sounding like a robot
Useful whether or not you ever hire anyone. Including when automation isn't the answer.
The problem
The same questions arrive every day: prices, opening hours, availability, what happens next. Each reply only takes a few minutes, but together they fill hours every week.
Why it happens
Customers naturally ask before they buy, and the answers rarely change. But each email still needs someone to read it and reply.
Your options
A quick win: copy, paste and personalise. Still manual, though.
Helps, but many people will still email.
Each email is read, and a reply is drafted in your words for you to check and send, or sent straight away for simple questions.
When automation makes sense
- ✓Many of your emails ask the same few questions
- ✓You spend time on replies every day
- ✓Replies follow a fairly consistent pattern
When it probably doesn't
- ✓Most of your emails need careful, personal judgement
- ✓You only get a few emails a week
A practical example
The playground on this site lets you paste in an email and watch the details get picked out and a reply drafted, right in your browser.
See it →How Betechnical could help
If automation makes sense for you, this is exactly the kind of job I build, at a fixed price with a ceiling it can never go above. More about email and enquiries →
Common questions
Will automated replies sound impersonal?
They're written in your voice, and anything that needs a personal touch can be drafted for you to check rather than sent automatically.
What about emails the automation doesn't understand?
They're left for a person. Good automation doesn't guess.
Not sure if yours can be automated?
Describe it to Bea, and you'll get an honest answer and a ballpark price in about a minute. If it isn't worth automating, I'll say so.